Thursday, July 23, 2015

A missed opportunity for ePayments @ Godavari Pushkaralu


          The last few days a sea of humanity has descended on Andhra Pradesh and Telangana along the Godavari Ghats.

          The sea of humanity has only one aim: - Dip in the Holy Godavari River on the occasion of Godavari Pushkaralu.

          The magnitude of the event can be witnessed at 275 ghats spread across the banks of River Godavari in two of India’s youngest states i.e Andhra Pradesh and Telangana.

One Event-275  Godavari Ghats- Four Crore Visitors
@ Telangana - Basar,Dharmapuri, Koti Lingala, Kaleshwaram, Bhadrachalam
@ Andhra Pradesh - Rajahmundry, Kovvur, Narasapuram, Antervedi

          As per urban lore, a dip in River Godavari during the Pushkaram time relieves from all sins. At the same time rituals to departed souls are also performed.

What is Pushkara ?
  • Pushkaram or Pushkaralu (in Telugu), Pushkara or Pushkar is an Indian festival dedicated to worshipping of rivers.
  • Pushkara or Pushkar is a Sanskrit word derived from the element of Push (Pushti) meaning nourishment and Kara means one who does it. 
  • Pushkara is the energy that nourishes.
This year as the sacred places are located in Andhra Pradesh and Telangana, both the State Government have made elaborate arrangements to attract the maximum number of visitors to the sacred places situated in their respective states.

     Both States are determined to turn this as a major branding opportunity. Visitors from India and abroad are both being invited to have a ‘life time’, experience.
     Activities ar
e being planned for the next one year, to maintain the tempo and increase the tourist quotient of the associated towns along River Godavari.

     Pushkaram continues till the time Jupiter progresses to the next Zodiac sign, but the festivities will go on only for 12 days in Andhra Pradesh and Telangana.

The first 12 days (14th July 2015 to 25th July 2015) of Pushkaram is called ‘Aadi Pushkaram’ and last 12 days is called ‘Anthya Pushkaram’.

Unfortunately, no financial institution or other institutions have not thought of ‘ePayments’, as a branding tool.

 The ‘Cash Economy’ still prevails.