Sunday, October 18, 2015

The rise and rise of White Label ATMs in India

          White Label ATMs are spreading their wings all over India. As on 30th September 2015, 10,000 + WLM have been set up.
          The operator wise numbers are as under:

Tata Communications Payment Solutions Ltd – Dost har mod par
Tata Communications Payment Solutions Ltd., under the brand name ‘Indicash’, is the leader with 6,000+ ATMs
Tata Communications Payment Solutions Ltd., website can be viewed @
Indicash ATMs can be deployed in 4 unique formats i.e Offsite, Porta Cabin, Shop in Shop(SiS), Lobby Format
Franchisees are welcome to be a partner of TCPSL success. The franchisee can offer space own or rented.  A fixed cost is to be paid to TCPSL toward maintenance, cash loading and holding charges. The franchises earn on every transaction at the ATM. Such a model is a win-win as instead of TCPSL paying a fixed payment to the franchisee, the franchisee has business interest in attracting footfalls to its ATMs.
A unique advertising tool is the ‘Own the Room’, wherein Brands can have static as well as dynamic advertising in the ATM room.
TCPSL and FINO Pay Tech have collaborated for mutual benefit. Through this exclusive teamwork, TCPSL will install Indicash™ ATMs at the existing FINO Money Marts, the retail outlets of FINO PayTech.

BTI Payments Pvt. Ltd.   
BTI Payments Pvt. Ltd. under the brand name India1 ATM has 2,500+ ATMs.
One of the unique features on advertisement offers is ‘co branding on transaction slips’. Through this co branding, there is increased visibility for the brands.
BTI Payments installed its 500th ATM in Adavuladeevi, a Tier 5 town in Guntur,Andhra Pradesh.
All India1 ATMs are Dip and Draw machines.

Hitachi Payment Services Pvt. Ltd.
Hitachi Payment Services Pvt. Ltd. has under its wings 1,100+ ATMs. It has christened its ATMs ‘Money Spot’.
One innovative trait of ‘Money Spot’ is card-card money transfers service across banks
As on date there is no dedicated website for Hitachi Payment Services Pvt. Ltd. White label ATMs. The main website has a sub section mentioning the same.

Vakrangee Ltd.    
          Vakarangee Ltd intends to deploys it ATMs in Vakrangee Marts. Vakrangee Marts are its touch points to to deliver services to citizens through cutting-edge technology.
3,500 + of these Vakrangee Marts are already operational. The aim of Vakrangee Marts is B2C services i.e – direct cash disbursement and recharge coupons to delivering items such as automobiles or high-end consumables.
Vakrangee Ltd has deployed 180 ATMs till September 2015.

Muthoot Finance Ltd

Muthoot Finance Ltd. has deployed 150+ ATMs under the brand name ‘Muthoot ATM’.
          Muthoot ATMs are equipped with  Bio-metric and voice recognition. They are also User friendly, even to the differently-abled.
          No separate website as on date    

          RiddhiSiddhi Bullions Ltd.
          RiddhiSiddhi Bullions Ltd. under the brand name ‘STATE ATM’, has 110+ ATMs on ground.

AGS Transact Technologies Ltd.                    
AGS Transact Technologies Ltd.    is still finding its feet with 14 ATMs deployed

Benefits of White Label ATMs
01)  Spread the basics of electronic banking in Tier IV to Tier VI towns
02)  Introduce bank customers to machine banking
03) Introduce bank customers to Safe eTransactions
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