Tuesday, October 13, 2015

Transit Gift Hampers-Untapped by eCommerce Players


          How would you feel if you received a Gift Hamper on a rail journey from your loved ones?

          How would you react if a gift hamper awaited in your hotel room from your loved ones after a tiring day in office?

          Would you be surprised if a gift hamper was delivered to your Paying Guest accommodation?

          The traditional online Gift Hampers do not serve the aspirations of the ‘Middle of the Pyramid’.

          Gift Hamper’s in one form or other are part of Indian culture. In the western world, the tradition of the charitable gift hamper or the Christmas hamper has spread.

These days, gift hampers can be given for any occasion - baby gifts, corporate gifts, birthday gifts, Mother's day gifts.

There are a number of online portals which cater to the Gift Hamper market.

However, the concept of Transit Gift Hampers is yet to be rolled out by any eCommerce Portal.

All the eCommerce portals specialise in static Gift Hampers only.

Majority of the Gift Hampers are priced over INR500/- with no mix and match facility.

Type ‘Gift Hampers India’, in any web engine, to view the range of available Gift Hampers in India.

The Grocery eCommerce sites do not allow storing of multiple delivery addresses. One emailed and mobile phone number can have only one delivery address.

This does not allow the online shopper to surprise his near and dear ones.

My spouse had gone to her mom’s place in Hyderabad and I wanted to surprise her with a fruit basket from BB. Unfortunately, I could not do so, as I could not add a temporary delivery address to my account.

Transit Gift Hampers will be welcome by the following recipients:-
01)  Train passengers on long distance trains
02) Tourists on long sightseeing tours
03) Spouse’s on official tours
04) Kids residing in Paying Guest Accommodation
05)  Senior citizens staying along chatting with their kids on Skype
06) Special Groups viz Teachers on ‘Teachers Day’, Engineers on ‘Engineer Day’,
07) etc


Range of Transit Gift Hampers:-
          Local variety, no hi-fi items, fresh quality, mix n match preferred to  tailor the recipients      taste
Pricing:-
Price Range of INR250/- to INR500/- with delivery charges capped to INR100/-

Challenges:-
01)  Delivery Address
02) Delay in recipient reaching the delivery address
03) Cancellations?
04) Returns if required
05) Recipient Feedback
Regulatory:-
          Nil expect existing franchises at Railway Stations might object

Additional Reading: