Saturday, September 17, 2016

BOB *99# USSD Banking APP

              Bank of Baroda with the Tagline of India’s International Bank has unveiled *99# USSD Banking APP for its customers.

              This *99# USSD Banking APP rides on National Payments Corporation of India’s (NPCI) USSD Banking channel.

              Bank of Baroda has a physical presence through 5,370+ branches spread through length and breadth of India.

              The branches are concentrated in western part of India, as the foundation of the Bank was laid in 1908 in Baroda.

              Out of the 5,370 plus branches, 63% of its branches are in Semi-Urban and Rural areas. If Bank of Baroda can find a way to subsidise the Session charges of Telcos in USSD, it can see high transaction volumes through this APP.

              The APP requires Internet availability to download. Once the APP is installed, no internet is required. The banking transactions are through USSD sessions.

Basic Banking services like Balance Enquiry, Mini statement, Fund transfer and more can be accessed using the application.

              As on date, there is no dedicated page on the banks website for *99# USSD Banking APP. However, there is a dedicated page of USSD Mobile Banking Service.

              The BOB *99# USSD Banking APP is available on Google Playstore.

              Looking forward to Safe Banking through BOB *99# USSD Banking APP