Mera iMobile set to attract rural Indians into Safe Digital Banking – 11 Unique Features

              One of the most innovative features of ICICI Banks Mera iMobile roll-out is the 700 + Wi-Fi posters which will adorn ICICI rural branches. These Wi-Fi posters will enable Mera iMobile users to access the internet features of Mera iMobile from ICICI Bank Branches.

              ICICI Bank iMobile and ICICI Bank Mera iMobile are independent Apps and both the apps can reside on the user’s Mobile phone.

11 Unique features of Mera iMobile:

Unique feature 01) Available in 11 Indian languages i.e  Hindi, Punjabi, Gujarati, Marathi, Odia, Bengali, Assamese Tamil, Telugu, Kannada, Malayalam.

Unique feature 02) Most of the iMobile features are available in all the regional languages

Unique feature 03) 17 SMS based services can be used without internet, for eg; Banking and non-banking services like balance enquiry, last 3 transactions, credit card balance, send money, recharges & cheque book services. User need not login to the APP too.

Unique feature 04) The ‘Select Language’, option can be used anytime to change the user’s preferred language. The user is not tied to any particular language.  

Unique feature 05) Users can avail other important services like Kisan Credit Card, Gold Loan, Farm Equipment loan and SHG-Retail Loans under Cards & Loans section.

Unique feature 06) Users have real time location wise Agriculture Advisory related services i.e Mandi Prices and Weather information.

Unique feature 07) Specialty calculators for Gold Loan & Kisan Credit Card in addition to existing iMobile calculators

Unique feature 08) Users can block/unblock your Debit Card/Credit Card using Mera iMobile App

Unique feature 09) Connect directly to ICICI Bank Phone Banking Officer from your mobile phone application

Unique feature 10) NPCI UPI services are available in 12 languages

Unique feature 11) Option to complete a transaction superfast via Favorite feature. By tagging a transaction as favorite, users can quickly access and complete your transactions like mobile recharge, bill payment or fund transfer

Complete suite of Services:

Ø  Mera iMobile is currently available only for Retail Customers and offers almost 130+ services across categories.

Ø  Retail Banking Services: Mera iMobile offers almost 100+ regular financial & non-financial banking services like fund transfer, recharges, bill payment, general insurance etc.

Ø  Agri Banking: These are specialised services available under Cards & Loans section where 8+ rural banking services are offered like Gold Loan, Tractor Loan, Kisan Credit Card, SHG-Retail etc.

Ø  Agri Advisory Services: The prominent non-banking services section of Mera iMobile offers rural advisory services of current mandi prices & real-time weather information.

Ø  SMS Banking (Non-Data): This segment offers almost 17 SMS based banking and non-banking services like balance enquiry, last 3 transactions, credit card balance, send money, recharges & cheque book services. The services under this segment can be availed without internet and logging to the app also is not required.

Ms. Chanda Kochhar, MD & CEO, ICICI Bank said,

“At ICICI Bank, we believe in investing in innovative technology much ahead of its time. In line with this philosophy, ICICI Bank has pioneered many innovative solutions for its customers like internet, mobile, Tab and ‘Touch Banking’ branches among others. Today, India has the second largest - internet user base and smartphone market globally. We envisage that the next wave of growth in internet usage will come from rural India due to growth in cheaper smartphone handsets, spread of wireless networks and evolving consumer behaviour”.

              As on date, the APP had 5,000 + downloads and in the next six months the target is to have 5 million downloads.