By now all banks in India offer the mobile enquiry service, through which the respective bank customers can get wide ranging information pertaining to their bank accounts through a MISSED CALL facility.
The process is simple to use and the response time is super fast.
Bank customers have to simple give a missed call or SMS to a specified mobile number to receive specific information.
The chief motivating factor for this service is that the MISSED CALL is free of cost. The information is received as a SMS which is saved in the phones memory. This acts as a record for the requested information.
SBI is on a spree to launch technology based services for its customers. SBI Quick is one more service which is delivered through technology.
The core differentiator here is the Sub-Brand name. No other bank in India has thought to give a brand name to its mobile enquiry service. Way to go, State Bank of India.