Saturday, July 11, 2015

Will Safe ePayments be in Godavari Pushkaralu 2015?


          A large number of Telugu speaking populace from all over the world have will be descending on the banks of River Godavari for a holy dip during Godavari Pushkaralu 2015.

          The initial preparations for this mass congregation begun a year ago. The formation of the new Andhra Pradesh sped the preparation work. As per the initial estimates around 3 crores plus public will take the holy dip in the waters of Godavari, during this 12 days period.

          “Pushkaralu”- the word from Telugu origin means an Indian festival dedicated to worshipping of rivers. It is celebrated across the shrine banks of the 12 most hallowed rivers in the country. These celebrations include ancestral worship, spiritual ventilate and cultural programmes

The Much awaited Godavari Pushkaralu 2015  starts on July 14th 2015. The best Place to visit at Godavari Pushkarams is Dharmapuri, Karimnagar, Kaleshwaram, Basar and Bhadrachalam in Telangana state and Narasapuram, Kovvur and Rajahmundry in Andhra Pradesh.

The Temple Town of Bhadrachalam is expected to witness a congregation of over a crore devotees during the 12-day event, which is slated to commence on July 14, 2015. The Towns of Rajahmundry and Kovvur are expected to witness a congregation of 2 to 3.5 crore people.

The renowned Sri Sitaramachandra Swamy temple in Bhadrachalam will be kept open for nearly 20 hours a day during the 12-day Godavari Pushkaralu scheduled to begin at 6.26 a.m. on July 14.   

All roads lead to Rajahmundry, the 1,000-year-old historical town as well as modern town in Andhra Pradesh, as Godavari pushkaram approaches fast.

The Andhra Pradesh Government is spending more than Rs. 1,000 crores over the pushkaram arrangements on renovating the temples dotted all over East Godavari and West Godavari districts and in making the bathing ghats ready for the grand event.

The South Central Railway (Hyderabad) and the East Coast Railway (Bhubabneswar) are running several special trains during the 12-day period from Hyderabad, Vijayawada and Visakhapatnam to Rajahmundry.

The AP State Road Transport Corporation (APSRTC) is gearing up to ply buses from all over AP and Telangana for the event.

In Nizambad district, talks are on with Maharashtra for release of water. The State government is negotiating with the Government of Maharashtra to release water from its irrigation projects for the bathing ghats at Kandakurthi and around it during the Godavari Pushkaralu beginning July 14 with monsoon playing truant causing low level of water in the river.

          The Demand-Supply theory will be visible in all the towns associated with Godavari Pushkaralu 2015. Devotees will have to pay extra to travel by road, rail or air to reach Rajahmundry, Kovvur and other towns in Godavari districts to take part in the ensuing Godavari Pushkaralu as APSRTC, Railways and private airlines will be hiking fares.


          There was no focus on Safe ePayments techniques at the preparatory meetings. Cash will be the main driver. There will be sprinkling of eWallets/Mobile Wallets. However, Digital transactions are not expected to dominate GP 2015.


          The average time spent by majority of the devotees would be 6-12 hours as majority of devotees would not stay back in the Religious towns, but complete their rituals and head back to their  towns.