YES Bank SIMsePAY - The positive effect of Demonetisation
Let me start today’s post with this: - QUOTE Elaborating on the initiative, Mr. Rana Kapoor, MD & CEO, YES BANK said, “YES BANK is proud to pioneer this unique solution, which will empower all bank account holders and enhance efficient digital financial inclusion in the most efficient manner. YES BANK is committed to fully support the Government’s demonetization and digital payments initiatives. Through the launch of SIMsePAY along with Co-operative Bank tie-ups across the country, we will effectively aid our country’s ongoing transition to a ‘less-cash’ society, and eventually a ‘cashless India’.” UNQUOTE This July 21, 2015 Press Release by YES Bank first mentions about SIMsePAY . The full fledged launch by YES Bank took place on November 30, 2106. The major benefits of SIMsePAY are: · ...