Saturday, July 25, 2015

Safe eTransactions @ Ganesh Chaturthi 2015


The Time: September 17-27, 2015.

The Place: Mostly in the states of Maharashtra, Goa, Tamil Nadu, Karnataka and Andhra Pradesh. One of the best places to experience the festival is in the city of Mumbai.

          The present central government led by Shri Narendra Modi is committed to roll-out ‘Digital India’, concept. In layman terms, Digital India means availability of Government Services through the Digital mode.



          Citizens too should be able to communicate with the Government officials through the Digital mode.  The goals are ambitious. The foundation is already in place with the ‘Digital India Week’, showcasing the various components of Digital India.

          To quicken the acceptance of Digital India initiatives, it is necessary that the Digital India tools are familiarized to a large set of population.

          Indian festivals are a great meeting place, where large number of our countrymen meets to celebrate the joys of the respective festivals.

          There are certain specific festivals where big gatherings take place. Such gatherings are a perfect occasion to spread the joy of Safe eTransactions.

          One such opportunity is upcoming GANESH CHATURTH 2015.

This year Ganesh Chaturthi celeberations kick-off on September 17th and will go on till September 27th.

GANESH CHATURTH   is celebrated like a big family festival in Maharashtra and Andhra Pradesh/Telangana.

The main attractions during this festival in the cities of Mumbai, Pune in Maharashtra, Hyderabad in Telangana are the huge idols of Lord Ganesh.

The whole community comes together to celebrate GANESH CHATURTH through Pandals.

Ganesh Chaturthi is celebrated as birth anniversary of Lord Ganesh. On Ganesh Chaturthi, Lord Ganesh is worshipped as the god of wisdom, prosperity and good fortune. It is believed that Lord Ganesh was born during Shukla Paksha of Bhadrapada month. The corresponding months in English calendar are August or Septmeber of every year.

The Ganeshotsav, the festivity of Ganesh Chaturthi, ends after 10 days on Anant Chaturdashi which is also known as Ganesh Visarjan day. On Anant Chaturdashi, devotees immerse idol of Lord Ganesh in water body after a gala street procession.

The spectacular eleven day Ganesh Chaturthi festival honors the birth of the beloved Hindu elephant-headed god, Lord Ganesha. The start of the festival sees huge, elaborately crafted statutes of Ganesha installed in homes and podiums, which have been especially constructed and beautifully decorated. At the end of the festival, the statutes are paraded through the streets, accompanied by much singing and dancing, and then submerged in the nearest Water spots.

9 opportunities for eTransactions @ GANESH CHATURTHI

01) Branding opportunities for eWallet companies at the Ganesh Pandals.

02)         In lieu of money back, part of money back proceeds to be credited to the respective NGO conducting the Ganesh Pandal.

03)         Exclusive tie-ups for online donations.

04)         Exclusive tie-ups for donations at the Pandals, as all Pandals have ‘Donation Boxes’.

05)         Extra reward points for donations through eWallets.

06)         Extra reward points for setting up monthly Standing Instructions through Internet Banking, Mobile Banking Apps, eWallets.

07)         VIP access for devotees routing donations through the Online Mode.

08)         All payments through online mode only. Restrict Cash payouts.  

09)         Extra reward points by Banks to NGOs for minimal cash transactions.

Brief History of Ganesh Pandals in India:

          Shivaji Maharaj (1630-1680) was the pioneer in introducing the Ganesh festival as a public event.

The concept of GANESH CHATURTH as a public festival was introduced by Bhausaheb Laxman Javale in 1892 by installing first Sarvajanik (Public) Ganesh idol.

This idea caught public imagination when in 1893 Nationalist Leader  Shri Lokmanya Tilak praised the concept of Sarvajanik Ganesh Utsav in Kesari Newspaper.

Realising the immense benefits of Ganesh Utsav in India’s fight for Independence, in 1894 Nationalist Leader Lokmany Tilak installed Ganesh idol in Kesari wada, Pune.