Safe eTransactions @ Ganesh Chaturthi 2015
The Time:
September 17-27, 2015.
The Place:
Mostly in the states of Maharashtra, Goa, Tamil Nadu, Karnataka and Andhra
Pradesh. One of the best places to experience the festival is in the city of
Mumbai.
The
present central government led by Shri Narendra Modi is committed to roll-out ‘Digital
India’, concept. In layman terms, Digital India means availability of Government Services through the
Digital mode.
Citizens
too should be able to communicate with the Government officials through the
Digital mode. The goals are ambitious. The
foundation is already in place with the ‘Digital India Week’, showcasing the
various components of Digital India.
To
quicken the acceptance of Digital India initiatives, it is necessary that the Digital India tools are familiarized to a large set of population.
Indian
festivals are a great meeting place, where large number of our countrymen meets
to celebrate the joys of the respective festivals.
There
are certain specific festivals where big gatherings take place. Such gatherings
are a perfect occasion to spread the joy of Safe eTransactions.
One
such opportunity is upcoming GANESH CHATURTH 2015.
This year
Ganesh Chaturthi celeberations kick-off on September 17th and will
go on till September 27th.
GANESH
CHATURTH is celebrated like a big
family festival in Maharashtra and Andhra Pradesh/Telangana.
The main
attractions during this festival in the cities of Mumbai,
Pune in Maharashtra, Hyderabad in Telangana are the huge idols of Lord Ganesh.
The whole
community comes together to celebrate GANESH CHATURTH through Pandals.
Ganesh
Chaturthi is celebrated as birth anniversary of Lord Ganesh. On Ganesh
Chaturthi, Lord Ganesh is worshipped as the god of wisdom, prosperity and good
fortune. It is believed that Lord Ganesh was born during Shukla Paksha of
Bhadrapada month. The corresponding months in English calendar are August or
Septmeber of every year.
The
Ganeshotsav, the festivity of Ganesh Chaturthi, ends after 10 days on Anant
Chaturdashi which is also known as Ganesh Visarjan day. On Anant Chaturdashi,
devotees immerse idol of Lord Ganesh in water body after a gala street
procession.
The
spectacular eleven day Ganesh Chaturthi festival honors the birth of the
beloved Hindu elephant-headed god, Lord Ganesha. The start of the festival sees
huge, elaborately crafted statutes of Ganesha installed in homes and podiums,
which have been especially constructed and beautifully decorated. At the end of
the festival, the statutes are paraded through the streets, accompanied by much
singing and dancing, and then submerged in the nearest Water spots.
9
opportunities for eTransactions @ GANESH CHATURTHI
01) Branding
opportunities for eWallet companies at the Ganesh Pandals.
02)
In lieu of money back, part of money back proceeds
to be credited to the respective NGO conducting the Ganesh Pandal.
03)
Exclusive tie-ups for online donations.
04)
Exclusive tie-ups for donations at the Pandals, as
all Pandals have ‘Donation Boxes’.
05)
Extra reward points for donations through
eWallets.
06)
Extra reward points for setting up monthly
Standing Instructions through Internet Banking, Mobile Banking Apps, eWallets.
07)
VIP access for devotees routing donations through
the Online Mode.
08)
All payments through online mode only. Restrict Cash
payouts.
09)
Extra reward points by Banks to NGOs for minimal
cash transactions.
Brief History of Ganesh Pandals
in India:
Shivaji
Maharaj (1630-1680) was the pioneer in introducing the Ganesh festival as a
public event.
The concept
of GANESH CHATURTH as a public festival was introduced by Bhausaheb Laxman
Javale in 1892 by installing first Sarvajanik (Public) Ganesh idol.
This idea
caught public imagination when in 1893 Nationalist Leader Shri Lokmanya Tilak praised the concept of
Sarvajanik Ganesh Utsav in Kesari Newspaper.
Realising
the immense benefits of Ganesh Utsav in India’s fight for Independence, in 1894
Nationalist Leader Lokmany Tilak installed Ganesh idol in Kesari wada, Pune.
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