Transit Gift Hampers-Untapped by eCommerce Players
How would you feel if you received a
Gift Hamper on a rail journey from your loved ones?
How would you react if a gift hamper
awaited in your hotel room from your loved ones after a tiring day in office?
Would you be surprised if a gift
hamper was delivered to your Paying Guest accommodation?
The traditional online Gift Hampers do
not serve the aspirations of the ‘Middle of the Pyramid’.
Gift Hamper’s in one form or other are
part of Indian culture. In the western world, the tradition of the charitable
gift hamper or the Christmas hamper has spread.
These days, gift hampers can be given for
any occasion - baby gifts, corporate gifts, birthday gifts, Mother's day gifts.
There are a number of online portals which
cater to the Gift Hamper market.
However, the concept of Transit Gift
Hampers is yet to be rolled out by any eCommerce Portal.
All the eCommerce portals specialise in
static Gift Hampers only.
Majority of the Gift Hampers are priced
over INR500/- with no mix and match facility.
Type ‘Gift Hampers India’, in any web
engine, to view the range of available Gift Hampers in India.
The Grocery eCommerce sites do not allow
storing of multiple delivery addresses. One emailed and mobile phone number can
have only one delivery address.
This does not allow the online shopper to
surprise his near and dear ones.
My spouse had gone to her mom’s place in
Hyderabad and I wanted to surprise her with a fruit basket from BB.
Unfortunately, I could not do so, as I could not add a temporary delivery
address to my account.
Transit Gift Hampers will be welcome by the
following recipients:-
01)
Train
passengers on long distance trains
02)
Tourists
on long sightseeing tours
03)
Spouse’s
on official tours
04)
Kids
residing in Paying Guest Accommodation
05)
Senior citizens staying along chatting with
their kids on Skype
06)
Special
Groups viz Teachers on ‘Teachers Day’, Engineers on ‘Engineer Day’,
07)
etc
Range
of Transit Gift Hampers:-
Local variety, no hi-fi items, fresh
quality, mix n match preferred to tailor
the recipients taste
Pricing:-
Price
Range of INR250/- to INR500/- with delivery charges capped to INR100/-
Challenges:-
01)
Delivery
Address
02)
Delay
in recipient reaching the delivery address
03)
Cancellations?
04)
Returns
if required
05)
Recipient
Feedback
Regulatory:-
Nil expect existing franchises at
Railway Stations might object
Additional
Reading:
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