CashBack from Film Producers-Unexplored market
In the last couple of years, Indian eCommerce buyers have been bombarded with ‘CashBack’, offers from all Online shopping sites. CashBack is normally of the following types:- Straight Discount over MRP – given by the seller or the online shopping site CashBack Credit – This is given by the online shopping site. The CashBack amount is credited to the buyer’s account within a specified time period and the buyer’s can redeem in future. CashBack Credit – This is given by the Digital Wallet companies. The CashBack amount is credited to the buyer’s digital wallet and the buyer’s can redeem this amount in any participating online sites. CashBack or Discount is offered for almost all categories of goods. Major eCommerce companies announce the amount of CashBack budget through which they plan to attract shoppers to their sites. ...