CashBack from Film Producers-Unexplored market

-
      
In the last couple of years, Indian eCommerce buyers have been bombarded with ‘CashBack’, offers from all Online shopping sites.

             CashBack is normally of the following types:-

  • Straight Discount over MRP – given by the seller or the online shopping site
  • CashBack Credit – This is given by the online shopping site. The CashBack amount is credited to the buyer’s account within a specified time period and the buyer’s can redeem in future.
  • CashBack Credit – This is given by the Digital Wallet companies. The CashBack amount is credited to the buyer’s digital wallet and the buyer’s can redeem this amount in any participating online sites.
CashBack or Discount is offered for almost all categories of goods.

Major eCommerce companies announce the amount of CashBack budget through which they plan to attract shoppers to their sites.

              @ Flipkart, Amazon and Snapdeal expected to burn Rs 2,000 crore in months leading to Diwali

              The first recorded history of CashBack is the program run by credit card companies wherein a percentage of the amount spent is paid back to the card holder in terms of points, airline points, or straight monetary amount.

              The CashBack is treated as normal marketing expenses.

              However, till date no CashBack has been offered on movie tickets.

              The marketing budgets for recently released Indian movies(Hindi,Telugu,Tamil etc) are sky-rocketing.

              Movie makers are unveiling innovative ideas to grab the viewers’ eyeballs. The trick is to get as many as viewers into the movie theatres.

              ‘Saala Khadoos’ publicity budget is INR9 crores. The majority of the budget is being spent on nationwide tours by the main cast.

              ‘Airlift’, publicity budget is INR15 crores give plus or minus a couple of crores.

              However, no movie producer is offering CashBack to the movie-goers. Technically this is feasible.

              Which eCommerce Site/Digital Wallet will be the first in world to offer CashBack to movie goers.


Comments

Post a Comment

Popular posts from this blog

CERTIFICATE EXAMINATION IN INTERNATIONAL TRADE FINANCE

-
Image
          This certification is essential for all members of a Bank Trade Finance Department.   The syllabus covers key aspects required by team members to effectively discharge their duties. Trade Finance is one of the traditional forms of bank finance in India. In view of reforms and liberalisation, this has gained a new significance.   Many of the practices in trade finance have evolved over a period of time and some are guided by Ministry of Commerce and Reserve Bank of India, besides WTO and International Chamber of Commerce through UCPDC 600. With the increase in the volume of trade both domestically and internationally, there is a need for trade finance professionals from banks as well as corporates. The Objectives of this IIBF Examination is as under:   (i) To provide candidates with competencies required to function as trade finance practitioners. (ii) To enable candidates to possess the ...
Read more

IIBF-Certificate Examination in Foreign Exchange Facilities for Individuals

-
          The primary objective this IIBF course is to make the branch officials familiar with the FEMA provisions that impact their day to day functioning at the branch level.     This exam is being introduced pursuant to the recommendation of a committee of RBI.           Normally foreign exchange transactions pertaining to individuals are handled at branches only and are not referred to specialised forex cells.           The course covers ‘Foreign Exchange Facilities for individuals under FEMA1999’ RBIs FAQs’ on Forex Facilities for Residents (Individuals) (updated up to November 21, 2014) For full details refer to Reserve Bank of India website: Introduction : The legal framework for administration of foreign exchange transactions in India is provided by the Foreign Exchange Management Act, 1999. Un...
Read more

IIBF introduces Self-Paced E-learning courses (SPeL) for its two certificates

-
Image
          Indian Institute of Banking Finance (IIBF) has taken a quantum leap in disseminating knowledge to its members and non-members.           IIBF in April 2019, introduced the Self-Paced E-learning courses (SPeL) concept for banking enthusiasts to be familiar with banking concepts.           In the first stage, IIBF has launched   two certificate courses i.e 1. Digital Banking and 2. Ethics in Banking.           The objective of this self-paced e-learning mode are as follows: • Participants can make the best use of his or her time, in order to meet his or her learning objectives. • Participants can access the course   anywhere/anytime with an internet connection. • Participants need not travel to give their examinations. It saves time and money of the participants. ...
Read more