The Future of CashLess ATMs in India is Bleak !!!
‘CashLess’,
ATM’s have been in news across India-Bharath for the last few weeks. The
first instance of ‘CashLess’, ATMs across India were during the DeMo time.
However the same phenomenon has started to come back Indian bank account holders.
Consider the following news articles,
which reflect on the growing number of CashLess ATMs in India.
A)
Customers
kick, damage cashless ATMs
B)
Demon
deja vu as ATMs go dry across Bengaluru yet again
C)
Cashless
ATMs a perennial problem
in Nedumkandam...
D)
TDP
blames BJP-led govt for cash crisis in banks
E)
No
cash in ATMs; villagers left in deep agony
F)
DeMon
time in city suburbs as most ATMs go cashless
G)
No
ATMs, high transaction rate make Telangana’s cashless villagers dump cards
H
to K will be filled in after the continuous bank holidays later this week
7
Benefits of CashLess ATMs in Urban India
Benefit
01) Push folks to Digital Transactions
Benefit
02) Push folks to interact with fellow bank account holders to reduce the pain
of a NO CASH sign
Benefit
03) Push folks to think ‘out of the box’
Benefit
04) Push folks to plan their activities with minimum physical cash in their
pockets / wallets
Benefit
05) Push folks to take out their anger on ATMs imaginatively
Benefit
06) Push folks to think twice before venturing out
Benefit
07) Push folks to vent their feelings on social media
So,
what are you planning to do??
However, it is too early for CashLess ATMs
in Rural India. The ball has started rolling but it’s too early days to succeed.
The main pain point in Rural India is the
intermittent net connectivity to complete a high number of successful digital
transactions.
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