Should IKEA India rollout 1 Night / 2 Days Tour Packages to its IKEA Hyderabad Store?



          IKEA’s first store in India @ Hyderabad is attracting huge crowds. The 400,000 sq ft store spread on 13 acres has a mind-boggling selection of goods for the   shoppers.

          IKEA line of business consists of two categories – General and Business.

          The General category caters to the general public at large focussing on rooms in a typical home i.e Bedroom, Kitchen, Dining room, Living room, Children's room, Home office, Bathroom, Outdoor, and Hallway.

          The products which can fit into the above rooms are :  Baby & children products, Bathroom sinks taps & cabinets, Beds, Chairs stools & benches, Cookware, Decoration, Desks, Home furnishing accessories, Indoor gardening, Kitchen, Laundry & cleaning products, Leisure & safety products, Lighting, Mattresses, Small storage & organisers, Sofas & armchairs, Storage furniture, Tables, Tableware, Textiles, curtains & rugs, Tools, fittings & curtain rails, Wardrobes, Clothes storage, Eating, Outdoor furniture, Home electronics, Mirrors, TV & media furniture.

          The Business category caters to businesses focussing on Interior Planning Service, Measuring Services through one-to-one meetings, Buy Now, Pay Later for qualified members, Business Members exclusive Workshops and Events.

          To satiate shoppers food pangs, IKEA Hyderabad has two food outlets. One is a full fledged restaurant with 1000 sets. The second one is designed like a fast-food restaurant just outside the billing counters, before the exit doors.

          Food is an integral part of IKEA’s business plans. All IKEA stores spread across 50 countries have full-fledged restaurants in addition to fast-food counters.  650 + million diners enjoy IKEA food every year.

          IKEA Team takes the same care for food at its restaurant, as its takes care of its products.  The food items are localised to the location to enable shoppers to do their shopping in peace.

          In fact, IKEA has observed that 30% of its stores visitors drop only in for food, which is a significant number.

          The most popular offering in of IKEA restaurants is their meatballs. Variations of meatballs are offered in all IKEA restaurants spread across the globe.

The usual fare at IKEA restaurants consist of meat and seafood and fish dishes, vegetables and side dishes, beverages, sauces, dairy products, pastries and cookies, snacks, chocolates and candies.

As is the norm, the Hyderabad restaurant has a slightly tweaked menu to suit Indian taste buds and preferences. Beef and Pork have been replaced by chicken and salmon.

 Additionally there are items such as dal makhani, green salad, salmon fillet, veggie balls, fruit salad, cakes, hot beverages and more.

IKEA will open its 2nd store in India at Mumbai in 2019. Bengaluru will host IKEA’s 3rd store by 2020. The ground breaking for Bengaluru store took place in the 2nd week of October 2018.

IKEA Bengaluru is planned as a 500,000 sq. ft. store, connected to the Nagasandra Metro Station. IKEA Bengaluru plans to welcome more than 7 million visitors every year.

The store will offer a wide range of beautiful and affordable home furnishing solutions for the many people in Karnataka. As is the norm, the IKEA store will have around 2000 parking space and a 1000 seater restaurant serving Swedish and Indian delicacies. It will also house a supervised children’s play area called “Småland”. Around 7500 products will be on offer with solution to create a better and brighter everyday life at home.


3 reasons for IKEA to rollout 1 Night / 2 Days Tour Packages to its IKEA Hyderabad Store

Reason 01) The product line of IKEA is huge, and a guided tour will enable visitors to focus on selected products and buy more.

Reason 02) The ‘Circle of Influence’ of IKEA flagship store will widen from Hyderabad to nearby overnight cities and towns.

Reason 03) The tour will assist in customer retention programs.



2 Packages per week – 20 persons per package

Package 01) Wednesday and Thursday – Business visitors

Package 02) Saturday and Sunday – Families

Sample itinerary for Families

Day 01)
8.00 am - Arrive at Hyderabad Airport/Railway Station/Bus Station
Checkin at Hotel.
8.00am to 9.30am – Breakfast at Hotel
9.30am – Depart to IKEA Hyderabad store   
10.00am to 10.30am – Store Briefing
10.30am to 11.30am  - Guided tour of  Bedroom, Kitchen,Dining room
11.30am to 11.45am – Tea/Coffee Break
11.45am to 1.00pm – Guided tour of Living room,Children's room and Home Office
1.00pm to 2.30pm – Lunch at Store Restaurant with special curated  dishes
2.30pm to 5.30pm – Visit to any local suppliers workplace,
Free for the evening

Day 02)
9.00am to 10.00 am – Breakfast at Store Restaurant 
IKEA Indonesia stores offer a variety of breakfast dishes @ https://www.ikea.com/ms/en_ID/ikea_food/restaurant/index.html
10.am to 11.30am – Guided tour of 13 acre stores, in eVehicles and peek behind the scenes
11.30am to 11.45 am – Tea/Coffees Break
11.45am to 1.00pm – Guided tour of Bathroom, Outdoor, Hallway Rooms and other products.
1.00pm to 2.30pm – Lunch at Store Restaurant with special curated  dishes
2.30pm to 3.30pm – Feedback session
3.30pm – Tour concludes


Sample itinerary for Business Visitors

Day 01)
8.00 am - Arrive at Hyderabad Airport/Railway Station/Bus Station
Checkin at Hotel.
8.00am to 9.30am – Breakfast at Hotel
9.30am – Depart to IKEA Hyderabad store   
10.00am to 10.30am – Individual Introductions
10.30am to 11.00am – IKEA Store Briefing
11.00am to 11.30am - IKEA Business Briefing
11.30am to 11.45am – Tea Break
11.45am to 1.00pm – Guided tour of the 13 acre facility with special emphasis on opportunities for IKEA Business members.
1.00pm to 2.30pm – Lunch  
2.30pm to 6.30pm – Visit to nearby IKEA suppliers to showcase IKEAs supply chain.
6.30pm – Free for the evening

Day 2)
9.00am to 10.00 am – Breakfast at Store Restaurant 
10.00 am to 1.00pm – Showcase IKEA Business success stories and a demonstration  based on couple of participant’s business profile.
1.00pm to 2.30pm – Lunch at store restaurant.
2.30pm – Tour concludes  

Three Benefits of IKEA 1 Night / 2 Days Tour Package

Benefit 01) The tour visitors updates of social media, will increase the brand visibility.

Benefit 02) The tour visitors will share their experiences with their neighbours thereby spreading the brand’s visibility.

Benefit 03) The tour will boost local tourism too, as the tour visitors will explore local Hyderabad after the conclusion of the tour.


 

Comments

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