Who will offer CashBack for Digital Transactions at Sufal Bangla?

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          Sufal Bangla is a unique initiative by Department of Agricultural Marketing, Government of West Bengal which aims to provide an easy interface between producers and consumers and benefit both the farmers and consumers.

          The consumers are serviced through a mix of mobile and static stalls. The mobile stalls move within their dedicated routes to enable the consumers to purchase fresh daily essentials at reasonable prices.

          West Bengal Government rolled out the Sufal Bangla scheme in 2014 with the primary focus on mobile stalls. The project kick started out with 14 mobile stalls. Over the years, the number has gone up and now there are 100 Plus stalls.

          Kolkata itself has 72 stalls, with the remaining 32 spread across various districts.

          Sufal Bangla stalls are slowly becoming the defacto choice of in big housing complexes. The RWAs of big housing complexes are lobbying for Sufal Bangla stalls in their complexes.

          This is a win-win for both the Sufal Bangla stall franchisee and the residents of the housing complexes. The franchisee is assured of minimum footfalls and the residents are assured of fresh products at reasonable rates.

Currently there are 39 Sufal Bangla stalls in housing complexes, 21 of which are in Rajarhat - the IT hub of Bengal.

The Sufal Bangla stalls are managed by farmers' producers' companies (FPCs). The FPCs bid for the stalls through an open tendering process.

          The daily procurement prices and the consumer prices are updated on the Sufal Bangla website. Difficult to believe, click on this link for today’s consumer price.

Procurement price for 12.11.2018 and consumer price for 13.11.2018
          There are more than 200 items available in  Sufal Bangla stalls.

          So, who will offer CashBack for Digital Transactions at Sufal Bangla?

Additional Reading:

Sufal Bangla to have restaurants too    
  
West Bengal govt to build Sufal Bangla Mall to promote organic crops


         

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