Woohoo is Qwikcilver’s official Gifting App – Can the unredeemed reward points be donated to charity?

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         The 2019 Qwikcilver Gift Card Conclave is around the corner on 24th April 2019 at Bengaluru.


          As the D-Day draws nearer, Qwikcilver’s Motivational Team is posting highly inspirational articles to grab eye-balls for its range of Gifting solutions.

          Check out Qwikcilver’s latest posts at

·       Qwikcilver blog

·       Qwikcilver newletter

·       Qwikcilver whitepaper    

Customers can upload all their Gift Cards serviced by Qwikcilver onto Woohoo APP or website and track their usages.

     As 9 out 10 Gift Cards in India are powered by Qwikcilver, there are high chances of customers having multiple gift cards all serviced  by Qwikcilver.  

 Woohoo App enables the users to store, manage and organise their Gift Cards of all enlisted brands safely and securely for timely reminders of validity expiry.


     
The 2019 Qwikcilver Gift Card Conclave is a great opportunity to elicit feedback on the idea of ‘Donating unredeemed reward points / gift card balances to charity’.
     
A panel discussion with representatives from:
·       Clients
·       Woohoo users
·       NGOs
·       Psychologists

might lead to more interesting ideas on this feature.

Proposed Process Flow

01)  Qwikcilver in consultation decides the transferable value of to be expired reward / gift points to NGOs. Eg: Value of 1 reward point can be 10 paise or any other amount as mutually agreed.

02)                  On D Day minus 15, the window opens for customers to transfer the reward/gift points expiring to the chosen NGO

Variants:
A)   In case customer does not choose his/her preferred NGO, on the D Day the value of expired reward/gift points to NGO of the month.

B)   Redemption value changes as the D Day nears.

Implementation Challenges:

A)   On boarding NGOs
B)   Tax exemption certificate

Benefits:

01)  New stickiness tool for customers to transact more frequently on Woohoo APP
02)                  Increase the brand quotient, as very few Gifting companies in the world have this feature
03)                  Reduce the guilt level of customers faced on expiry of gift/reward points

Disclaimer: The above IdeA is solely mine and do not represent my employers’ views. 

     Unredeemed Reward / Gift points is a huge market.

     Qwikcilver is poised correctly to be a change-marker in this sector.

Additional Reading:

You are not Alone. Globally, $360 bn worth Reward points go unredeemed each Year!

Miles are money... keeping ‘loyalty’ fraudsters at bay!

Rewards Credit Cards Gained a Fanatic Following—Now Banks Are Pulling Back

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