The TATA IPL tie-up will push RuPay volumes

The TATA IPL tie-up will push RuPay volumes

            Bankers do not be surprised if your customers contact your touchpoints and demand a RuPay card in lieu of Master Card / Visa

OR

Demands a RuPay card, apart from the Master Card / Visa Card held by him/her



            NPCI vide Press Release dt: March 03, 2022, announced to the public at large of RuPay being the official partner for TATA IPL

            The TATA IPL is scheduled to start on 26th March 2022

            The full press release can be read here  - @ https://www.npci.org.in/PDF/npci/press-releases/2022/NPCI-Press-Release-BCCI-announces-RuPay-as-Official-Partner-for-IPL.pdf

            The 2022 IPL will be its 15th edition. This 15th edition will be played in a bio-secure environment at a single hub to avoid air travel which is considered as a major threat for the spread of COVID-19 infection, thereby affecting the players and the League/matches.

The tournament will kickstart from 26th March, 2022 and the final will be played on 29th May, 2022.  

A total of 70 league matches will be played across four international standard venues in Mumbai and Pune. The venue for the playoff matches will be decided later.

            1100 + Banks in India can offer RuPay cards to their customers. 1,100 is a huge bank and almost all bank account holders in India is eligible for a RuPay card.

            The complete list of banks eligible to issue RuPay cards can be read here @ https://www.npci.org.in/what-we-do/rupay/live-members

            There are multiple variants of RuPay cards. It all depends on the banks to choose the variants based on their customer profile.

             The latest list of RuPay card variants can be read @ https://www.npci.org.in/what-we-do/rupay/card-variants

            It is now up to the banks to plan their communication strategy for RuPay cards around the TATA IPL.

            Looking forward to innovative offers for RuPay issuing banks to encourage card signups and card usage during the TATA IPL session.

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Who We are

RuPay is the first-of-its-kind domestic Card payment network of India, with wide acceptance at ATMs, POS devices and e-commerce websites across India. It is a highly secure network that protects against anti-phishing. The name, derived from the words ‘Rupee and ‘Payment’, emphasizes that it is India’s very own initiative for Card payments. It is our answer to international payment networks, expressing pride over our nationality.

 

RuPay fulfils RBI’s vision of initiating a ‘less cash’ economy. This could be achieved only by encouraging every Indian bank and financial institution to become tech-savvy and engage in offering electronic payments.

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 Disclaimer: - These are my personal thoughts only. The bottom line is Safe ePayments. Nothing More-Nothing Less

 

Image Copyrights rests with the original title holders only. 

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