The TATA IPL tie-up will push RuPay volumes
The TATA IPL tie-up will push
RuPay volumes
Bankers do not be surprised if your customers contact
your touchpoints and demand a RuPay card in lieu of Master Card / Visa
OR
Demands a RuPay card,
apart from the Master Card / Visa Card held by him/her
NPCI vide Press Release dt: March 03, 2022, announced to
the public at large of RuPay being the official partner for TATA IPL
The TATA IPL is scheduled to start on 26th March 2022
The full press release can be read here - @ https://www.npci.org.in/PDF/npci/press-releases/2022/NPCI-Press-Release-BCCI-announces-RuPay-as-Official-Partner-for-IPL.pdf
The 2022 IPL will be its 15th edition. This 15th
edition will be played in a bio-secure environment at a single hub to avoid air
travel which is considered as a major threat for the spread of COVID-19
infection, thereby affecting the players and the League/matches.
The
tournament will kickstart from 26th March, 2022 and the final will be played on
29th May, 2022.
A
total of 70 league matches will be played across four international standard
venues in Mumbai and Pune. The venue for the playoff matches will be decided
later.
1100 + Banks in India can offer RuPay cards to their
customers. 1,100 is a huge bank and almost all bank account holders in India is
eligible for a RuPay card.
The complete list of banks eligible to issue RuPay cards
can be read here @ https://www.npci.org.in/what-we-do/rupay/live-members
There are multiple variants of RuPay cards. It all depends
on the banks to choose the variants based on their customer profile.
The latest list of
RuPay card variants can be read @ https://www.npci.org.in/what-we-do/rupay/card-variants
It is now up to the banks to plan their communication
strategy for RuPay cards around the TATA IPL.
Looking forward to innovative offers for RuPay issuing
banks to encourage card signups and card usage during the TATA IPL session.
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Who We are
RuPay is the
first-of-its-kind domestic Card payment network of India, with wide acceptance
at ATMs, POS devices and e-commerce websites across India. It is a highly
secure network that protects against anti-phishing. The name, derived from the
words ‘Rupee and ‘Payment’, emphasizes that it is India’s very own initiative
for Card payments. It is our answer to international payment networks,
expressing pride over our nationality.
RuPay fulfils RBI’s vision
of initiating a ‘less cash’ economy. This could be achieved only by encouraging
every Indian bank and financial institution to become tech-savvy and engage in
offering electronic payments.
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