Wish 10 – Tata Neu – A separate tab for Tata NutriKorner

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Wish 10 – Tata Neu – A separate tab for Tata NutriKorner

Blog Author - Nayakanti Prashant

Why 116 Wishes?

Simple, Tata Neu has a wide canvas.

Tata NutriKorner has got a separate shopping portal, as of now, independent of Tata Super App i.e Tata Neu

My Wish 10 – A separate tab in Tata Neu for Tata NutriKorner



Benefit 01) Access to a larger pool of consumers. As per the Nutrikorner website, it is currently delivering in Maharashtra, Delhi-NCR, Bengaluru and Ahmedabad.

Through the Tata Neu delivery channel, the NutriKorner products can reach a wider area.

The products sold on NutriKorner portal are packaged products and not fresh consumables i.e Fruits and Vegetables. This means there is no pressure on delivery timelines.

Benefit 02) Common redemption program

Benefit 03) Access to common procurement practices, to avoid OUT OF STOCK situations

Benefit 04) Cost savings out of common services can be passed on to customers

Benefit 05) Higher conversion rate of just browsing customers on Tata Neu

Benefit 06) Quick adoption rate of new products launched by Tata NutriKorner brands

Benefit 07) Higher recall value for the Tata Consumer products

Tata NutriKorner is all about bringing those ‘ghar ka khana’ values back into the conversation. Health. Nutrition. Wellness – the Indian way!

Let the ‘Ghar Ka Khana’ values flow through Tata Neu

The main challenge in Integration can be the Redemption Program.

The Redemption Program of Tata Neu and Tata NutriKorner are different. It will be a major task to integrate the redemption programs.

The following Tata Brands are available on Tata NutriKorner.

Please note all these are all own Tata Brands and not third party products.

·       Tata Salt

·       Tata Coffee Grand

·       Tata Fruski

·       Tata Quick chai

·       I-shakti

·       Tata Sampann

·       Tata Tea

·       Tetley

·       Tata-Tea Care

·       Himalayan

 

In case, consumers are not very familiar with Tata sub-brands, consumers can browse by category too, as below.

§  Coffee

§  Juices

§  Cooking Soda

§  Green tea

§  Organic

§  Poha

§  Pulses & Besan

§  Ready To Cook

§  Salt

§  Spices

§  Tea

§  Water

§  juice

§  Green tea

§  Nuts & Seeds

 

Check out -

LinkedIn Profile: - https://in.linkedin.com/in/prashantnayakanti

Blog No 01) https://prashantnepayments.blogspot.com/

Blog No 02) https://innovationinbanking.blogspot.com/

Disclaimer: These are my personal views only. The bottom line is Safe ePayments. Nothing more, Nothing less.

The trademarks rest with the original copyright holders only.

Additional Reading:

 

Tata Consumer Products steps up focus on digital transformation @ https://www.thehindubusinessline.com/companies/tata-consumer-products-steps-up-focus-on-digital-transformation/article65593453.ece

Traditional FMCG Companies Are Ramping Up Investments In The D2C Space @ https://swarajyamag.com/news-brief/traditional-fmcg-companies-are-ramping-up-investments-in-the-d2c-space

 

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