Wish 10 – Tata Neu – A separate tab for Tata NutriKorner
Wish 10 –
Tata Neu – A separate tab for Tata NutriKorner
Blog
Author - Nayakanti Prashant
Why 116
Wishes?
Simple,
Tata Neu has a wide canvas.
Tata NutriKorner
has got a separate shopping portal, as of now, independent of Tata Super App
i.e Tata Neu
My Wish 10 – A separate
tab in Tata Neu for Tata NutriKorner
Benefit 01) Access
to a larger pool of consumers. As per the Nutrikorner website, it is currently
delivering in Maharashtra, Delhi-NCR, Bengaluru and Ahmedabad.
Through the
Tata Neu delivery channel, the NutriKorner products can reach a wider area.
The products
sold on NutriKorner portal are packaged products and not fresh consumables i.e
Fruits and Vegetables. This means there is no pressure on delivery timelines.
Benefit 02) Common
redemption program
Benefit 03) Access to
common procurement practices, to avoid OUT OF STOCK situations
Benefit 04) Cost
savings out of common services can be passed on to customers
Benefit 05) Higher
conversion rate of just browsing customers on Tata Neu
Benefit 06) Quick
adoption rate of new products launched by Tata NutriKorner brands
Benefit 07) Higher
recall value for the Tata Consumer products
Tata
NutriKorner is all about bringing those ‘ghar ka khana’ values back into the
conversation. Health. Nutrition. Wellness – the Indian way!
Let the ‘Ghar
Ka Khana’ values flow through Tata Neu
The main
challenge in Integration can be the Redemption Program.
The Redemption
Program of Tata Neu and Tata NutriKorner are different. It will be a major task
to integrate the redemption programs.
The following
Tata Brands are available on Tata NutriKorner.
Please
note all these are all own Tata Brands and not third party products.
· Tata Salt
· Tata
Coffee Grand
· Tata
Fruski
· Tata
Quick chai
· I-shakti
· Tata
Sampann
· Tata Tea
· Tetley
· Tata-Tea
Care
· Himalayan
In case,
consumers are not very familiar with Tata sub-brands, consumers can browse by
category too, as below.
§ Coffee
§ Juices
§ Cooking
Soda
§ Green tea
§ Organic
§ Poha
§ Pulses
& Besan
§ Ready To
Cook
§ Salt
§ Spices
§ Tea
§ Water
§ juice
§ Green tea
§ Nuts
& Seeds
Check out
-
LinkedIn
Profile: - https://in.linkedin.com/in/prashantnayakanti
Blog No
01) https://prashantnepayments.blogspot.com/
Blog No
02) https://innovationinbanking.blogspot.com/
Disclaimer:
These are my personal views only. The bottom line is Safe ePayments. Nothing
more, Nothing less.
The trademarks rest with the original
copyright holders only.
Additional Reading:
Tata Consumer Products steps up
focus on digital transformation @ https://www.thehindubusinessline.com/companies/tata-consumer-products-steps-up-focus-on-digital-transformation/article65593453.ece
Traditional FMCG Companies Are
Ramping Up Investments In The D2C Space @ https://swarajyamag.com/news-brief/traditional-fmcg-companies-are-ramping-up-investments-in-the-d2c-space
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