Day 18 of PM Modi's dynamic 30-day UPI Challenge - Advancing the UPI Payment Experience!

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🚀 Day 18 of PM Modi's dynamic 30-day UPI Challenge marks a pivotal step forward in the quest to Elevate the UPI Payment Experience! 🌐💳



NPCI vide Circular No NPCl/UPl/OC-183/2023-24 dt.🗓️ 13th December 2023 addressed to ‘To All Members of UPI,’ highlighted the need to Enhance **UPI Payment Experience**

 

In the ongoing saga of innovation, PM Modi's 30-day UPI Challenge enters a new chapter, focusing on Advancing the UPI Payment Experience. Today, we delve into the details outlined in the recent circular, fostering progress in the realm of digital transactions.

 

To meet the evolving needs of consumers, NPCI has granted the green light for the linking of diverse payment instruments and account types on UPI.

This inclusive approach encompasses Savings, Current, RuPay Credit Card, PPI Wallet, Pre-sanctioned Credit Line, e-RUPI Voucher, and more. It's a stride toward a comprehensive and seamless UPI ecosystem.

 

Key Highlights of the Circular:

 

1. Merchant Acquiring Entities Responsibility:

   - All merchant acquiring entities, including Payee PSP banks and aggregators, are entrusted with the task of transmitting the appropriate 'Feature Supported value' and other pertinent tag values within the response validate address APL. This ensures a transparent and efficient communication channel.

 

2. Payer PSP and UPI Apps Guidelines:

   - Payer PSP and UPI Apps (Bank Apps and TPAPs) play a crucial role. They are mandated to process the respective value(s) and display only the payment method(s) accepted by the merchant to the customer during a transaction. Communication to the customer should be clear and informative, enhancing the user experience.

 

3. Acquirer's Role in Enabling Merchants:

   - Acquirers are pivotal in this journey. Their responsibility is to empower all merchants for a full-suite UPI experience across all UPI payment account types, aligning with the operating circular NPCl/2022-23/RuPay/019-A dated 7th December 2022. This ensures that merchants are well-equipped to provide a diverse and enriched UPI transaction experience.

 

4. Deadline for Compliance:

Ecosystem members are urged to adhere to these guidelines by the latest 31st January 2024. The implementation of this circular's content will enhance the UPI Payment experience and boost UPI transaction volumes.

 

As we collectively embark on this journey to Enhance the UPI Payment Experience, let's propel UPI into a realm of unparalleled convenience, accessibility, and innovation! 💪🌐 #UPITransactions #PaymentExperience #NPCI #InnovationInFinance #30DayUPIChallenge

Yes, let's collectively enhance the UPI journey! 💪🌐 #UPITransactions #PaymentExperience #NPCI #InnovationInFinance

 

**Paving the Way for Safe ePayments: Declaring Safe ePayDay! ** 🚀

In the vast realm of digital transactions, the spotlight is now on declaring a special day — Safe ePayDay / Safe ePayments Day! 💳✨

 

🚀 The countdown has begun, and the day is fast approaching when we'll join together in a global celebration of Safe ePayDay.

🌍✨ Imagine a day dedicated to promoting secure, seamless, and responsible electronic transactions, uniting individuals, and businesses alike.

 

Stay tuned for the momentous occasion when we collectively recognize and applaud the significance of secure ePayments in shaping a trustworthy financial landscape. 🎉💼

Let's usher in the era of Safe ePayDay, a day where we celebrate the reliability and resilience of electronic payment systems worldwide! 🌐💳 #SafeePayDay #DigitalTrust #SecureTransactions 🚀

 

 

📢 Disclaimer: These are my personal views only.

🌐 The focus is declaring a Day as Safe ePayDay / Safe ePayments Day.

🚀 Yes, the day is not far off when there will be a celebration of Safe ePayDay / Safe ePayments Day.

Copyrights if any, belong to the original copyright holder only.

 

Additional Readings:

💳✨ Happy RuPay Credit Card User Shares Positive Vibes! ✨💳** @ https://prashantnepayments.blogspot.com/2023/11/happy-rupay-credit-card-user-shares.html

PM Modi Urges Exclusive Use of UPI on Mann Ki Baat: A Month Dedicated to Digital Payments @

https://prashantnepayments.blogspot.com/2023/11/pm-modi-urges-exclusive-use-of-upi-on.html

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