YES BANK Appoints Harmeet Chadha as Chief Experience Officer: A Step Toward Enhanced Customer Experiences

 

The Vision - Executive Summary: Declaring April 11 as Safe ePay Day

Proposing April 11 as Safe ePay Day to mark UPI’s pilot launch on April 11, 2016, by NPCI with 21 banks, initiated by Dr. Raghuram G. Rajan in Mumbai. This initiative celebrates UPI’s seamless integration of banking and merchant payments.

 

YES BANK, a leading private sector bank in India, has long been committed to transforming the financial landscape by delivering **exceptional banking experiences** across every touchpoint. 

With a focus on innovation, transparency, and customer empowerment, YES BANK continues to set new benchmarks in the banking industry. Recently, the bank announced a significant step in this journey: the appointment of **Ms. Harmeet Chadha as its new Chief Experience Officer**.

 

## A Seasoned Leader for a Customer-Centric Vision

Ms. Harmeet Chadha brings over **25 years of experience** in customer experience, operations, compliance, digital transformation, and AI-led innovation. Her appointment comes at a pivotal time as YES BANK seeks to further elevate its customer-focused initiatives.

In her new role, Ms. Chadha will lead efforts to create **differentiated, future-ready experiences**, ensuring that interactions with the bank remain seamless and empowering for its diverse clientele.

 

## YES BANK’s Commitment to Exceptional Banking

YES BANK is dedicated to providing more than just financial services; it aims to be a partner in progress for individuals, businesses, and communities. With over **1200 branches nationwide** and a team of passionate professionals, the bank offers comprehensive solutions across Retail, MSME, and Corporate banking sectors. Leveraging cutting-edge technology, YES BANK ensures that its services are accessible and efficient. Notably, **one in three UPI transactions in India** is processed by YES BANK, underscoring its leadership in digital payments.

 

The bank’s core values include:

- **Innovation**: Utilizing technology to meet evolving customer needs.

- **Transparency**: Fostering trust through clear and open practices.

- **Sustainability**: Creating a positive impact on society and the environment.

- **Risk Management**: Safeguarding customers with robust financial systems.

 

These principles guide YES BANK’s mission to deliver banking experiences that are not only functional but truly exceptional, whether for everyday transactions or long-term financial planning.

 

## Harmeet Chadha: Shaping the Future of Customer Experience

As Chief Experience Officer, Ms. Harmeet Chadha may focus on:

- **Enhancing Digital Experiences**: Using AI and technology to simplify banking processes.

- **Seamless Omnichannel Access**: Ensuring consistency across online, mobile, and in-branch services.

- **Personalized Solutions**: Tailoring offerings to meet the unique needs of YES BANK’s customers.

 

Her leadership is expected to set new standards in customer satisfaction, making every interaction with YES BANK a reflection of its customer-first philosophy.

The Chief Experience Officer is a unique leadership position

## Empowering Growth and Building Lasting Relationships

With Ms. Harmeet Chadha leading the charge in customer experience, YES BANK is poised to push boundaries and exceed expectations. Together, they aim to build a future where financial aspirations are supported by a bank that prioritizes customer needs.

 

As YES BANK embarks on this new chapter with Ms. Harmeet Chadha, it continues to create lasting impact in the financial world.

 

I am no way related to YES BANK, but this information that one in three UPI transactions in the country are processed by YES BANK, can be a great support for declaration of April 11 as ‘Safe ePay Day’.

 

 

Appeal to Declare April 11 as Safe ePay Day

 

## A Heartfelt Call to Establish Safe ePay Day 

This appeal is driven by a deep belief in the transformative power of India’s Unified Payments Interface (UPI) and the urgent need to promote secure digital payments worldwide.

On April 11, 2016, UPI’s pilot launch set the stage for a financial revolution, and as we approach its tenth anniversary in 2026, we propose declaring April 11 as **Safe ePay Day**.

This initiative, with no personal gain in mind, seeks to celebrate India’s fintech legacy while inspiring a global movement for safe, inclusive e-payments. **Safe ePay Day** is not just a celebration—it’s a call to action for a more secure digital future.

 

# Why April 11 Deserves to Be ‘Safe ePay Day’

The pilot launch of UPI on April 11, 2016, by the National Payments Corporation of India (NPCI) marked a turning point in digital finance. Today, as of May 18, 2025, UPI processes over 14 billion transactions monthly, empowering millions with seamless, secure payments. Declaring April 11 as **Safe ePay Day** honors this milestone and provides a platform to emphasize the importance of cybersecurity in digital transactions, ensuring that the benefits of fintech reach everyone safely.

 

## Four Key Reasons to Celebrate Safe ePay Day 

### 1. Celebrating UPI’s Legacy Through Safe ePay Day 

UPI has revolutionized financial inclusion by enabling instant transactions via Virtual Payment Addresses or QR codes, bridging urban-rural divides. From street vendors to entrepreneurs, UPI has made digital payments accessible to all. **Safe ePay Day** on April 11 celebrates this legacy by highlighting how UPI’s secure framework empowers millions, encouraging users to adopt safe practices to protect their financial interactions and sustain this transformative impact.

 

### 2. Honoring NPCI’s Visionary Leadership with Safe ePay Day 

NPCI’s innovative design of UPI—a real-time, interoperable platform—has made it a global benchmark, processing billions of transactions annually while maintaining trust. By declaring April 11 as **Safe ePay Day**, we honor NPCI’s commitment to security and scalability. **Safe ePay Day** can serve as a moment to recognize NPCI’s role in building a reliable fintech ecosystem, inspiring further advancements in secure payment technologies.

 

### 3. Promoting Secure Digital Practices Through Safe ePay Day 

With the rise of digital payments, cybersecurity challenges like phishing and fraud have grown. **Safe ePay Day** on April 11 provides a dedicated opportunity to educate individuals and businesses on safe e-payment practices, such as using two-factor authentication and verifying transaction details. By making **Safe ePay Day** a global platform for awareness, we can ensure that digital payments remain a safe and trusted tool for financial empowerment.

 

### 4. Inspiring a Global Movement with Safe ePay Day 

UPI’s success has inspired international adoption in countries like Nepal, Singapore, and Peru, showcasing its potential as a model for global payment systems. Declaring April 11 as **Safe ePay Day** can ignite a worldwide movement, encouraging other nations to develop secure, inclusive digital payment systems. Like the International Day of Yoga, **Safe ePay Day** can position India as a fintech leader, fostering international collaboration to ensure safe e-payments for all.

 

## A Vision for Safe ePay Day on April 11 

We envision **Safe ePay Day** on April 11 as a global celebration of secure digital payments. Communities can host workshops on cybersecurity, businesses can offer incentives for safe e-payment practices, and schools can educate students on the role of technology in financial safety. As we approach UPI’s tenth anniversary in 2026, let’s establish **Safe ePay Day** as a day to reflect on UPI’s impact and commit to a future where every transaction is secure and inclusive.

 

## Call to Action 

I urge governments, financial institutions, businesses, and communities worldwide to join hands in declaring April 11 as **Safe ePay Day**.

Let’s celebrate UPI’s milestone by making **Safe ePay Day** a global movement for secure, innovative fintech.

Together, we can build a future where financial access is universal, and every e-payment is safe—starting with **Safe ePay Day** in 2026.

 

 

Disclaimer: - The only Joy is Safe ePayments. Nothing More – Nothing Less.

April 11 – Declare ‘Safe ePay Day’.