UPI on a Festive High: Chasing 7,500 Lacs with Raksha Bandhan’s Love & Safe Payments

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Yes, wishes can come true.

The Citizen Advocate Summary: Declaring April 11 as Safe ePay Day

Proposing April 11 as Safe ePay Day to mark UPI’s pilot launch on April 11, 2016, by NPCI with 21 banks, initiated by Dr. Raghuram G. Rajan in Mumbai. This initiative celebrates UPI’s seamless integration of banking and merchant payments.

April 11 – Declare ‘Safe ePay Day’,

Yes, April 11 is vacant in the UN Observance Day calendar 


🎉 August 09 Raksha Bandhan — Let’s Cross 7,500 lacs UPI Transactions Today! 💜💸

UPI daily volume is already flying high—having crossed 7,000 lacs not once but twice this month 📈 (on Aug 02 and Aug 08). With today’s Raksha Bandhan + weekend combo, I’m wishing on 7,500 lacs+ transactions before the day ends.

 

Today isn’t just about tying a rakhi… it’s about tying bonds tighter with love, trust, and safe digital payments! 💫 This year, Raksha Bandhan coincides with a wave of digital confidence, echoing the spirit of Safe ePay Day (April 11) — a day to remind ourselves that when we transact wisely, we protect both our money and our memories. 💳🛡️

 

🎉 August 09 Raksha Bandhan — Love, Tradition & the Magic of Safe ePayments 📲💜

Today, August 09, 2025, India celebrates Raksha Bandhan — a festival that binds siblings with threads of love, protection, and lifelong promises. But this year, something extra special is in the air: along with rakhis, sweets, and gifts, we might just tie a knot in history by breaking a UPI transactions record! 💥

🌸 Raksha Bandhan: A Festival of Bonds

Across India, Raksha Bandhan carries different shades of meaning:

  • In North & West India: Sisters tie rakhis on their brothers’ wrists, who in turn pledge protection and give gifts.
  • In South India: The festival overlaps with Avani Avittam or Upakarma in Tamil Nadu, Kerala, Andhra Pradesh, and Karnataka — an auspicious day for Brahmins to renew spiritual vows, change the holy thread, and pray for family well-being. Here, Rakhi is less commercial but still celebrated among those with North Indian roots or in urban multicultural hubs.
  • Across metros: The gifting culture has evolved — brothers send instant UPI transfers as “e-gifts” 💸, order rakhis and sweets online, and book surprise trips for siblings.

📅 April 11 — Proposed Safe ePay Day 🛡️

Earlier this year, a Safe ePayments Motivator  floated the idea of marking April 11 as Safe ePay Day — a reminder that fast doesn’t mean careless. A day dedicated to:

  • Raising awareness of online scams 🕵️‍♂️
  • Encouraging secure transaction habits
  • Rewarding users for choosing safe digital payment methods

Why mention it now? Because today’s Raksha Bandhan is all about trust, protection, and connection — exactly the values Safe ePay Day aims to promote.

📈 UPI: Set to Break Records Today

We’ve already seen UPI volumes cross 7,000 lacs per day twice this month — on August 02 and August 08. The stars (and sweets) are aligned for today to hit 7,500 lacs+. Here’s why I’m wishing on it:

 

7 Reasons for My Confidence 🚀

1️⃣ Quick Commerce Explosion 🛒
From Blinkit to Swiggy Instamart, same-day delivery platforms are working overtime. Raksha Bandhan gifting trends:

2️⃣ Jewellery & Fashion Boom 💍👗
With gold prices steady, jewellery stores are seeing a 20–25% spike in sales. UPI handles many of these big-ticket purchases.

3️⃣ Festival Mega Offers 🎁

  • Amazon Rakhi Sale: Up to 70% OFF 🎯 Shop here
  • Ajio Mega Sale: 50–90% OFF + ₹500 extra 💃 Grab deal
  • Zingoy Cashback: Up to 16% 🤑 Get cashback

4️⃣ Lumba Rakhi Trend 💫
Sisters now send rakhis to bhabhis too, often ordering Lumba rakhis from online marketplaces.
📌 Read more

5️⃣ Travel Rush ✈️🚆
Airlines and railways are reporting strong bookings as families reunite. More travel = more UPI payments for tickets, food, and hotels.
📌 Offer details

6️⃣ Shift from Street to Screen 📲
Local vendors in some cities are seeing a 60% drop in foot traffic as people shop on e-commerce sites with UPI.
📌 City story

7️⃣ Confidence in Safe ePay 🛡️
Campaigns by NPCI, banks, and fintechs have improved public confidence in UPI, making users more comfortable with high-value and frequent transfers.
📌 Stay safe tips

💜 Why This Year’s Raksha Bandhan Is Unique

  • Weekend + payday effect 💵
  • Hybrid celebrations — physical rakhis + instant UPI transfers
  • High-value gifting — jewellery, gadgets, travel vouchers
  • Strong digital trust — thanks to Safe ePay awareness

Festivals in Action: Shopping Trends Unfold

** Quick-Commerce Platforms**

  • Platforms like Blinkit, Zepto, and similar services are seeing a notable surge in festive sales, especially for rakhis and related gift items. Visibility of Raksha Bandhan–themed categories and focused promotions have played key roles in driving this uptick.
    (The Economic Times)

** Brick-and-Mortar Retail (Malls, Markets, Jewellers)**

  • In Ahmedabad, traditional retail sectors—particularly jewelry, textiles, and sweets—are thriving. Reports indicate increased demand for lightweight gold, silver rakhis priced between ₹700–₹1,000, and even a 15–20% jump in interest for lab-grown diamond pieces.
    (The Times of India)
  • Hybrid trends are also emerging: while many shoppers are drawn to convenience, the sensory experience of in-person shopping remains cherished.

** Traditional Vendors vs. Online Convenience**

  • In cities like Hyderabad and Nashik, quick-commerce options are gaining ground. In Nashik, such platforms are outperforming conventional retailers in terms of customer reach, selection, and delivery speed.
    (The Times of India)
  • Conversely, Hyderabad's traditional rakhi stalls have witnessed the reverse effect—experiencing sales declines of up to 60% compared to pre-COVID times, largely due to stiff digital competition and changing consumer habits.
    (The Times of India)

Summary Table: Where Transactions Are Flowing

Platform Type

Transaction Trend

Quick-Commerce Platforms

High increase—fast delivery, thematic offers

Malls & Jewellery Stores

Moderate rise—ethnic wear, ornaments, sweets

Traditional Street Vendors

Decrease—struggling with digital competition

In short, Raksha Bandhan is boosting transactions across multiple channels. Quick-commerce and organized retail—the malls and branded stores—are leading, while traditional vendors are either adapting or facing decline.

 

Quick Recap of My 7 Reasons to Hit 7,500 lacs UPI Volume Today

#

Driver

1

Quick commerce boom (3–12× category growth)

2

High-value retail & jewellery spending

3

Major e-commerce offers (Amazon, Ajio, Zingoy)

4

Trending Lumba Rakhis on platforms

5

Festival travel discounts and bookings

6

Shift from local to digital purchasing

7

Increased digital trust via Safe ePay awareness

 

 

📊 Why 7,500 Lacs Feels Possible Today

  • Already hit 7,000+ lacs twice this month ✅
  • Raksha Bandhan festival shopping 🎊
  • Weekend + Pay Day crowd 💰
  • Online & offline deals galore 🔥
  • More trust in digital payments 🛡️

 

🌟 Closing Thought

Raksha Bandhan is about protecting relationships, and in 2025, that protection extends to how we pay. Let’s tie not just rakhis but also safe payment habits into our lives. If UPI crosses 7,500 lacs transactions today, it will be proof that love, trust, and technology truly go hand in hand.

💬 This Raksha Bandhan, celebrate love. Celebrate trust. Celebrate Safe ePay.

 

 

## Call to Action 

I urge governments, financial institutions, businesses, and communities worldwide to join hands in declaring April 11 as **Safe ePay Day**.

Let’s celebrate UPI’s milestone by making **Safe ePay Day** a global movement for secure, innovative fintech.

Together, we can build a future where financial access is universal, and every e-payment is safe—starting with **Safe ePay Day** in 2026.

 

No Vada Pav, not even one bite,
Till SafeePay Day takes off in flight.
Quirky vow with a Mumbai flair—
Announce the date, and I’ll be there!

 

Disclaimer: - The only Joy is Safe ePayments. Nothing More – Nothing Less.

 

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