NPCI’s RuPay 'Link it, Forget it' Campaign: Redefining Wallet-Free Lifestyle at IPL 2024
NPCI’s RuPay 'Link it, Forget it' Campaign: Redefining Wallet-Free Lifestyle at IPL 2024 One the major innovations in the Fin Tech arena in 2024 is the ability to link your RuPay Credit Card in a UPI App and forget your physical card at home. The popularity of this innovation reflects in the increase of RuPay Credit card volumes. As more and more merchants start accepting this payment mode, the volumes will just keep going up and up. In this regard, to enhance the recall value of RuPay Credit Cards via UPI, NPCI has rolled out an advertising campaign. Majority of UPI Apps viz BHIM / Google Pay / Paytm / PhonePe, etc now offer this facility. In a world where convenience is king, RuPay, as an associate partner for TATA IPL 2024, has taken a bold step towards revolutionizing digital payments with its latest campaign, 'Link it, Forget it'. The campaign, unveiled at the Indian Premier League, is designed