Andhra Bank - Launching of “Upset” Service - SMS

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Andhra Bank - Launching of “Upset” Service to resolve customer complaints/ grievances through Short Messaging Services (SMS).

Andhra Bank has revamped its web-site. It is more clutter-free now and  eye-catching. The tabs are well designed, and navigating is comfortable.

The best part of the website to me is Customer Corner – right side of the webpage.
The UPSET tab increased my curiosity.
Click on this link for an remarkable experience.
http://www.andhrabank.in/english/upset.aspx

Of course, Andhra Bank is not the first bank to experiment this complaint feature. The pioneer in India, is State Bank of India, Andhra Pradesh Circle, with UNHAPPY as its punch line.

However, other Banks have not adopted this, hence, Andhra Bank should be appreciated for its customer-centric efforts.

Andhra Bank is a 87+ year Bank with 1500 + Branches.





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