SEBI's Common Advertisement Code: The Contract Ends. The Internet Remembers
SEBI Common Advertisement Code – Digital Trust Reflection 2 Published: July 04 2026 When Does a Celebrity Endorsement Really End? This is more important as digital medium is the most common information source now, than print media. By Nayakanti Prashant 3rd Gen Banker & Citizen Lobbyist – Bengaluru Every trusted digital transaction begins with a trusted digital interaction. It happens in just a few seconds. A notification appears. A familiar face catches your attention. A short video begins to play. A social media post appears in your feed. You pause. You watch. You trust. Perhaps you don't invest immediately. Perhaps you return days later. Or even months later. But somewhere... that first digital interaction has already begun influencing your next digital transaction. Long before an investor opens a trading account, subscribes to a mutual fund or engages wit...