innovationinbanking

  Published: 10 July 2026 By Nayakanti Prashant 3rd Gen Banker & Citizen Lobbyist – Bengaluru ──────────────────────────────── Can a virtual character become a celebrity? SEBI says yes. The next question is: Who owns that virtual celebrity? The Print Media has an expiry date, The Digital Media doesn’t have an expiry date A few days ago, while reading SEBI's Consultation Paper on the proposed Common Advertisement Code (CAC), one provision immediately stood out.   Under Clause 7(2)(vii), SEBI proposes to recognise virtual characters—fictional computer-generated people or avatars with realistic human characteristics and the ability to influence their audience—as celebrities. It is perhaps one of the most forward-looking provisions in the entire consultation paper because it recognises that influence in the digital era is no longer limited to human beings.   Recognition is an important first step. Ownership may be the next conversation. ───────────────────...

  SEBI Common Advertisement Code – Digital Trust Reflection 2 Published: July 04 2026 When Does a Celebrity Endorsement Really End? This is more important as digital medium is the most common information source now, than print media.   By Nayakanti Prashant 3rd Gen Banker & Citizen Lobbyist – Bengaluru Every trusted digital transaction begins with a trusted digital interaction.   It happens in just a few seconds.   A notification appears.   A familiar face catches your attention.   A short video begins to play.   A social media post appears in your feed.   You pause.   You watch.   You trust.   Perhaps you don't invest immediately.   Perhaps you return days later.   Or even months later.   But somewhere...   that first digital interaction has already begun influencing your next digital transaction.   Long before an investor opens a trading account, subscribes to a mutual fund or engages wit...

  26 April 2026 A quiet submission to RBI on April 25, 2026. Not about controls but about visibility . More to share after May 8 There are moments in a system when the most important work happens quietly. Not in announcements. Not in dashboards. But in submissions. Today, I would like to share that I have submitted my inputs on the Draft Digital Payment Security Controls Directions 2026 issued by the Reserve Bank of India . This is not a detailed disclosure. That will come later. This is a curtain raiser.   Why these matters Digital transactions in India have reached a scale where they are no longer just a convenience. They are infrastructure. They are habit. They are trust in motion. Every tap, every scan, every confirmation message carries an implicit assurance that the system will work that it will be secure and that it will stand behind the user. The draft directions are a strong step in reinforcing that foundation. The thought behind my submiss...