Union Bank of India launches “Union Chetna” - A distinctive information portal to bond with customers and employees.
How does your Bank, Insurance Company, Mutual
Fund house, keep in touch with you? The old fashioned paper way i.e paper based
newsletter or the new fashioned i.e digital newsletter.
Well, one of India’s most innovative Bank,
Union Bank of India, has gone 1 step ahead.
Union Bank of India has launched an information
portal to connect with its customers and employees.
In brief, a Portal can said to be ‘a door or
gate; hence, a way of entrance or exit, especially one that is grand and
imposing.
During business hours, customer relevant
information will be displayed. . The same window after business hours will be
the knowledge gateway for the staff. This can said to be a private TV channel.
Initially, the portal is being launched in 50
Branches and 10 Village knowledge centres.
Union
Chetna was inaugurated by RBI Governor on 18/08/2011, in Mumbai.
Union Chetna should also be on Youtube, this
will be a great brand builder for Union Bank of India.
The next question is than what are Village
knowledge centres.
I quote from Union Bank of India, website
QUOTE
What is VKC?
Village Knowledge Centres serve as information
dissemination centre providing instant access to farmers to latest information/
knowledge available in the field of agriculture, starting from crop production
to marketing. Every VKC is manned by a “VKC In-charge” who looks after the
operations of the VKC.
UNQUOTE
Interested in knowing more? Than log on to http://www.unionbankofindia.co.in/sfac.aspx
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