Use icici bank atms to educate 250 children
ICICI
Bank is requesting its bank customers to exclusively use their own Bank ATMs to
withdraw cash via emailers. Every time a
bank customer withdraw cash at the banks ATMs in Bengaluru, ICICI Bank,
contributes their own funds, towards the education of street children.
So, the more you
use ICICI Banks ATMs, the sooner can these children go to school.
Please spread
the message among your family and friends and help make a difference.
As the base city
of the customer is mentioned in the advertisement, ICICI Bank seems to rely on
targeted advertisements, to encourage their bank customers.
It is a well
known fact, that the servicing cost at ATM is 1/4th of the branch
servicing cost. The only point is whether bank customers would like to withdraw
money from an ATM, even if they really do not require at the moment.
However, this is
good combination of business and CSR by financial institutions to promote their
brand image and at the same time, roll out a CSR activity.
Looking forward
to the closing mail of this CSR campaign.
For every
withdrawal, ICICI Bank will donate 25 paise to educate street children. The
collected amount will be then handed over to an NGO through GiveIndia to
educate 250 street children. Non-ICICI Bank customers are also welcome.
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