A missed opportunity for ePayments @ Godavari Pushkaralu

-

          The last few days a sea of humanity has descended on Andhra Pradesh and Telangana along the Godavari Ghats.

          The sea of humanity has only one aim: - Dip in the Holy Godavari River on the occasion of Godavari Pushkaralu.

          The magnitude of the event can be witnessed at 275 ghats spread across the banks of River Godavari in two of India’s youngest states i.e Andhra Pradesh and Telangana.

One Event-275  Godavari Ghats- Four Crore Visitors
@ Telangana - Basar,Dharmapuri, Koti Lingala, Kaleshwaram, Bhadrachalam
@ Andhra Pradesh - Rajahmundry, Kovvur, Narasapuram, Antervedi

          As per urban lore, a dip in River Godavari during the Pushkaram time relieves from all sins. At the same time rituals to departed souls are also performed.

What is Pushkara ?
  • Pushkaram or Pushkaralu (in Telugu), Pushkara or Pushkar is an Indian festival dedicated to worshipping of rivers.
  • Pushkara or Pushkar is a Sanskrit word derived from the element of Push (Pushti) meaning nourishment and Kara means one who does it. 
  • Pushkara is the energy that nourishes.
This year as the sacred places are located in Andhra Pradesh and Telangana, both the State Government have made elaborate arrangements to attract the maximum number of visitors to the sacred places situated in their respective states.

     Both States are determined to turn this as a major branding opportunity. Visitors from India and abroad are both being invited to have a ‘life time’, experience.
     Activities ar
e being planned for the next one year, to maintain the tempo and increase the tourist quotient of the associated towns along River Godavari.

     Pushkaram continues till the time Jupiter progresses to the next Zodiac sign, but the festivities will go on only for 12 days in Andhra Pradesh and Telangana.

The first 12 days (14th July 2015 to 25th July 2015) of Pushkaram is called ‘Aadi Pushkaram’ and last 12 days is called ‘Anthya Pushkaram’.

Unfortunately, no financial institution or other institutions have not thought of ‘ePayments’, as a branding tool.

 The ‘Cash Economy’ still prevails.



Comments

Post a Comment

Popular posts from this blog

CERTIFICATE EXAMINATION IN INTERNATIONAL TRADE FINANCE

-
Image
          This certification is essential for all members of a Bank Trade Finance Department.   The syllabus covers key aspects required by team members to effectively discharge their duties. Trade Finance is one of the traditional forms of bank finance in India. In view of reforms and liberalisation, this has gained a new significance.   Many of the practices in trade finance have evolved over a period of time and some are guided by Ministry of Commerce and Reserve Bank of India, besides WTO and International Chamber of Commerce through UCPDC 600. With the increase in the volume of trade both domestically and internationally, there is a need for trade finance professionals from banks as well as corporates. The Objectives of this IIBF Examination is as under:   (i) To provide candidates with competencies required to function as trade finance practitioners. (ii) To enable candidates to possess the ...
Read more

IIBF-Certificate Examination in Foreign Exchange Facilities for Individuals

-
          The primary objective this IIBF course is to make the branch officials familiar with the FEMA provisions that impact their day to day functioning at the branch level.     This exam is being introduced pursuant to the recommendation of a committee of RBI.           Normally foreign exchange transactions pertaining to individuals are handled at branches only and are not referred to specialised forex cells.           The course covers ‘Foreign Exchange Facilities for individuals under FEMA1999’ RBIs FAQs’ on Forex Facilities for Residents (Individuals) (updated up to November 21, 2014) For full details refer to Reserve Bank of India website: Introduction : The legal framework for administration of foreign exchange transactions in India is provided by the Foreign Exchange Management Act, 1999. Un...
Read more

IIBF introduces Self-Paced E-learning courses (SPeL) for its two certificates

-
Image
          Indian Institute of Banking Finance (IIBF) has taken a quantum leap in disseminating knowledge to its members and non-members.           IIBF in April 2019, introduced the Self-Paced E-learning courses (SPeL) concept for banking enthusiasts to be familiar with banking concepts.           In the first stage, IIBF has launched   two certificate courses i.e 1. Digital Banking and 2. Ethics in Banking.           The objective of this self-paced e-learning mode are as follows: • Participants can make the best use of his or her time, in order to meet his or her learning objectives. • Participants can access the course   anywhere/anytime with an internet connection. • Participants need not travel to give their examinations. It saves time and money of the participants. ...
Read more