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Tata Neu – Wish 3 – Please integrate Fresho with Tata Neu App

Blog Author - Nayakanti Prashant

Why 116 Wishes

Simple, Tata Neu has a wide canvas.

Tata Neu – Wish 3 – Please integrate Fresho with Tata Neu App



Fresho is the in house brand of Big Basket

Big Basket is now under Tata Group umbrella

Tata Neu is the latest super app from Tata Group

Under a hybrid model, Fresho physical stores are being opened all over India.

Read a sample article on Fresho’s plan @ https://indianexpress.com/article/cities/bangalore/bigbasket-enters-offline-retail-unveils-first-fresho-store-in-bengaluru-7640971/

Fresho stores do not have conventional checkout counters. The checkout counters are AI driven, with Self-Checkout and Assisted Checkout counters.

Packaged goods have a unique QR Code, which the AI Scanner reads and updates the customer’s bills

Non-packaged goods are to be placed under the AI Scanner, which detects the respective fruit or vegetable, weight of the product and updates the customer’s bills.

 

Once the bill is ready, the customer has two option for the payment link to appear

Option 01) Request OTP by keying the mobile number

Option 02) Open Fresho App, click on the ‘scan’, button, and scan the QR Code displayed at the AI Billing counter

On clicking the QR Code, the payment options show up

Payment option 1) Cash to the store assistant

Payment option 2) UPI via any UPI App.

And here, the magic can start,

heThe store assistant will request the customer to open PhonePe, Google Pay to complete the payment.

Here, the integration of Fresho with Tata Neu will be wonderful

Once integrated, customers can log into Tata Neu App, click on the scan button, scan the Fresho Order QR code and proceed to Tata Pay for the UPI Payment

Isn’t this wonderful?

Or if customers have saved their cards in the Tata Pay page, Fresho bill payments can be done by the saved cards.

Benefit 01) Word of mouth publicity to boost Tata Neu

Benefit 02) Customers need not log into multiple apps to complete the transaction.

Benefit 03) Reduces the waiting period at the AI billing counters.

Benefit 04) Frees up time for store assistants to focus on other customers.

Benefit 05) All transactions reside in the same ecosystem.

Benefit 06) Tata NeuCoins can be offered to Fresho customers without must hassle.

Benefit 07) The Tata NeuCoins can be offered based on the monthly shopping bill, instead of individual bills, which may be of small value.  

 

Additional Reading Articles:

 

India’s largest online grocery firm, Big Basket (A TATA Enterprise), has acquired the enterprise business unit of deep tech start up Agrima Infotech @ https://www.agrima.tech/blank

 

Check out -

LinkedIn Profile: - https://in.linkedin.com/in/prashantnayakanti

Blog No 01) https://prashantnepayments.blogspot.com/

Blog No 02) https://innovationinbanking.blogspot.com/

 

Disclaimer: These are my personal views only. The bottom line is Safe ePayments. Nothing more, Nothing less.

 


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